GOT MILK RELAUNCH
What happens when an Olympic sponsor suddenly has nothing to sponsor? You create your own version.
During what would have been the 2020 Summer Olympic games, we had 5x Olympic Gold medal swimmer, Katie Ledecky, challenged consumers to get in on the action using #GotMilkChallenge. The ask was simple, do something amazing, all while holding a glass of milk.
TV & Digital
To relaunch the got milk? campaign to the new social generation, TV spots were created to encourage viewers to ‘show us what they’ve got’ by highlighting the amazing things people all across the internet have been already been doing with milk.
The relaunch started with a :30 Hero spot highlighting a range of creative ways people have been using milk & the empty cartons.
Sport & fitness specific :15
Gaming focused :15 - targeted toward the gaming community
Targeting the Hispanic community & culture :15
giphy stickers
WEBER SHANDWICK
Group Creative Director: Jeff Immel
Creative Director(s): Kate Sullivan (AD) & Jeff Barry (CW)
ACD: Erica Ashe (AD)
Sr. Creatives: Nick Drew (CW), Tim Rocklage (AD), Paddy O’Connell (AD)
Jr. Creative: Anna Jacobs (CW),
Music Production: SHINDIG Music + Sound
Music Artist: Chief Wakil
Editing + Animation: ThatLot