The CHEEZ-ITEnnial Cake
What better way to Celebrate 100 cheese-filled years of existence than with a cake filled with an entire box of Cheez-Its.
THE Cake
We enlisted Top Chef Winner and avid Cheez-It lover, Stephanie Izard to mastermind this Cheez-it filled creation, to be sold for a limited time on Goldbelly.
Fun Fact: Stephanie’s own wedding cake was filled with Cheez-its.
The Launch
With a limited supply available, we had Stephanie tease the Cheez-itennial Cake drop date on her stories so that Cheez-it lovers could mark their calendars ahead of time.
Within 5 minutes of going live on Goldbelly, the Cheez-itennial Cake sold out.
WEBER SHANDWICK
ECD: Alana Beseau (CW)
Creative Directors: Alex Manosalvas (AD), Kate Sullivan (AD)
ACD: Burke Boggio-Hair (CW)
Sr. Editor/Videographer: Abbey Eagles