BANK OF AMERICA
With cash it’s easy to know when you’re almost out of money. If only it were that easy with your card.
product innovation
Create & launch a new debit card that that shows you your real time spending right on the card. The thin LED screen overlaid on top of the card syncs up with your Bank of America Account. Anytime your card is used for a purchase or a deposit posts, the colors shift accordingly.
The more red you see, the more you’ve spent. If fully red, then you’ve hit the “Low Balance Amount” that you set up for yourself within the app. When all blue, you are at or above the amount you set for your “Good Standing Amount”.
Product Launch video
app extension
App users can install the Lockscreen Balance Bar that makes it even more convenient to check spending without even having to unlock your phone.
digital gifs
After the Product Launch explaining how the card works, we will us digital banner ads to help promote the new Reality Check Card.
app extension
Additionally, users can enable Reality Check Text Alerts, as a friendly reminder when you are starting to over spend.
