THE GENERAL CAR INSURANCE

We continued The General’s message of giving customers a break with flexible payment options with a Shaq dance moment, a VIP DMV experience, a malfunctioning robot, and even a life size mascot version of the man himself, The General.


TVC & OLV


SOCIAL

For social did a mix of assets that based off our TVC content and some that introduced a new life size version The General. While two very different visual & conceptual approaches, we still made sure to make them feel as native to the platforms they’d run on as much as possible.


ENERGY BBDO
SVP Creative Director: Cassidy Buzin (CW)
VP Creative Director: Jon Leachman (AD)
Copywriter: Peter McCormick
Art Directors: Abby Rogers & Alessandra Coloma
Editor: Casey Cobler
VP, Senior Producer: Lily McNamara
Director: Ruganzu Howard
Production Company: Epoch Films