THE GENERAL CAR INSURANCE
In an insurance world filled with “bundle and save”, The General car insurance wanted to launch their new campaign with a message that no other insurance company could offer. The Generals allows flexible payment options to help keep customers covered even during tough financial times, giving them a break when they might need it the most.
TVC & OLV
SOCIAL
We created numerous paid & organic social assets across various social channels & formats.
ENERGY BBDO
SVP Creative Director: Cassidy Buzin (CW)
Creative Director: Jon Leachman (AD)
Copywriter: Tony Marzano
Art Director: Abby Rogers
Jr. Art Director: Alessandra Coloma
Editor: Casey Cobler
VP, Senior Producer: Lily McNamara
Directors: MAMA (Mark Potaka & Matt Starr Spicer)
Production Company: World War Seven