M&m’s mix
M&M’s new mix packs bring three of your favorite flavors (milk chocolate, peanut, peanut butter) together in one pack. We celebrated by bringing three incredible street musicians from three different cities together to mix up a sweet spin on a candy-coated classic, "the candy man."
Social Teaser Videos
We teased the campaign with a trio of videos, each highlighting a different ‘flavor’ of musician from our mix.
WEBER SHANDWICK
Creative Directors: Kate Sullivan (AD) & Sam Eccelston (CW)
Copywriter: Peter McCormick
Music Production: SHINDIG Music + Sound
Music Artists: Carly Ann Calbero, Jermey Jones, SungBeats (Sung Lee)
Productions & Editing: Picture North